Privacy Policy
BACKWORKS – Modern Seated Massage (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains who we are, what personal information we collect, how and why we use it, who we share it with, and the rights you have over your data. It also explains how to contact us or the relevant supervisory authority if you have a concern.
We collect, use and are responsible for certain personal information about you. When we do so, we are subject to the Data Protection Act 2018 and the UK GDPR, and we act as a data controller for the information we collect directly, and as a joint or independent controller for information processed through our booking partner, Fresha.
Key Terms
We / Us / Our — BACKWORKS, Modern Seated Massage, operating in the United Kingdom.
Personal information — Any information relating to an identified or identifiable individual.
Special category personal information — Information relating to health, injuries, or other sensitive data required to deliver safe treatments.
Personal information we collect about you
We may collect and use the following types of personal information:
Identity and contact information — name, email address, telephone number.
Appointment information — booking history, service type, preferences.
Health information — relevant details you provide to ensure treatments are safe (e.g., injuries, medical conditions, pregnancy, accessibility needs).
Payment information — processed securely through Fresha or our payment providers; we do not store card details.
Feedback and communication — messages, enquiries, or feedback you send us.
Technical information — IP address, device information, and browsing behaviour when interacting with our website or Fresha’s booking system.
This information is required to provide our services. If you do not provide requested information, we may not be able to offer treatments or process bookings.
How your personal information is collected
We collect information:
Directly from you — when you book a treatment as a walk-in client, complete a consultation form, contact us, or provide feedback.
Through Fresha — when you book online, manage appointments, or make payments.
Automatically — through cookies or analytics on our website or Fresha’s platform.
From third parties — only with your consent (e.g. if you contact us via social media).
How and why we use your personal information
We use your information only when we have a lawful basis to do so, including:
To provide treatments and services — fulfilling the treatment with you.
To manage bookings and communication — appointment confirmations, reminders, updates.
To ensure treatments are safe — processing health information with your explicit consent.
To comply with legal obligations — insurance, record‑keeping, health and safety.
For legitimate business interests — improving our services, maintaining records, and ensuring operational efficiency.
For marketing — sending updates or offers, where permitted.
We do not use your information for automated decision‑making.
Promotional Communications
We may send you updates about services, offers, or news. We rely on legitimate interests for this unless consent is required. You can opt out at any time by contacting us by emailing info@backworks.london or using unsubscribe links where available.
We never share your information with third parties for their own marketing.
Our Use of Fresha (Booking & Payment Partner)
BACKWORKS uses Fresha to manage appointments, walkins, client records, and payments. When you book through Fresha:
Using Fresha, your contact details, appointment history, and any information you submit or provide are collected.
Fresha may collect technical data, such as IP address and device information.
Fresha processes payment information securely if you pay online or store payment methods.
Fresha may store or process data outside the UK/EEA with appropriate safeguards.
Fresha acts as a data controller for the information it collects on its platform.
We access only the information necessary to deliver your treatment and manage your booking. Fresha’s full privacy policy is available on their website.
Who we share your personal information with
We may share your information with:
Fresha for booking and payment processing.
Payment service providers, for secure transactions.
Insurance providers, where required for claims or compliance.
Professional advisers, such as accountants.
Regulators or authorities, where legally required.
We only allow third parties to handle your information if they take appropriate measures to protect it. We do not sell your data.
Where your personal information is held
Your information may be stored:
On our secure internal systems.
Within Fresha’s secure booking and payment platform.
By trusted third‑party service providers who support our operations.
Some data may be stored outside the UK/EEA with appropriate safeguards.
How long your personal information will be kept
We keep your information only as long as necessary:
Treatment and consultation records — typically 7 years, in line with UK insurance and legal requirements.
Booking and communication records — as long as needed to manage your relationship with us.
Marketing preferences — until you opt out.
When no longer required, data is securely deleted or anonymised.
Your Rights
You have the following rights under UK GDPR:
Access — to request a copy of your personal information.
Rectification — to correct inaccurate information.
Erasure — to request deletion in certain circumstances.
Restriction — to limit how your data is used.
Portability — to request your data in a machine‑readable format.
Objection — to certain types of processing, including marketing.
Withdraw consent — for health or optional information.
To exercise your rights, contact us using the details below. For data held by Fresha, you may also contact them directly.
Keeping your personal information secure
We use appropriate technical and organisational measures to protect your data, including:
Secure storage and encrypted systems
Restricted access to client information
Confidentiality obligations for staff
Procedures for handling suspected data breaches
We will notify you and relevant authorities of any data breach where legally required.
Cookies and website tracking
Our website and Fresha’s booking system may use cookies to improve functionality and analyse usage. You can manage cookie preferences through your browser settings.
How to Complain
We hope to resolve any concerns directly. You can contact us using the details below.
You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk
Changes to this Privacy Policy
This policy is reviewed regularly and may be updated from time to time. Any changes will be posted on our website.
How to contact us
For questions about this policy or your personal information:
BACKWORKS Email: info@backworks.londonAddress: 33 Camden Passage, London, N1 8EA
For Fresha‑related data queries, refer to their privacy policy or contact their Data Protection Officer.